Katya’s career began in 2007 with a niche in sales for tech startups in the media measurement space. After six very successful years at Critical Mention, she became number one in the sales division, bringing in approximately half the company’s revenue and closing three of its largest deals. Later, Katya went on to become the Global Director of Sponsorship Sales at Social Media Week where she not only built custom partnership programs but also programmed 5,000-person events. Katya's passion, however, has always been in connecting and learning about people and in supporting mothers with a mission. In 2014, she launched Heymama with best friend, Amri Kibbler. As Co-Founder & CEO, Katya is building the community from the ground up at heymama, focusing on vetting and developing meaningful partnerships with brands and members to find each other in a very cluttered space. She hopes this leads to connection and inspiration for mothers everywhere. When she’s not working, she’s rock climbing with her daughter, Liliana, or binge-watching Game of Thrones.